Sport, art, culture and Italian cuisine. Pissei, in the wake of these excellences typically “Made in Italy”, has signed a new important partnership in the world of granfondo, becoming a technical sponsor of the GF Firenze-De Rosa. A Tuscan combination for an international visibility for the race that will take place on the streets of the city on April 14th.

“Florence is the synthesis of what the bicycle world must be: agonism, art, gastronomy culture, tourism and the uniqueness of Italian beauties – says Roberto Carpignani, Pissei Sales&Marketing Director – I believe that the world goes in this direction and Pissei wants to link these values to its brand. Our attention to details and technical clothing are also well suited to the concept of beauty that distinguishes Florence from the Renaissence. Performance with style in a strategically perfect way!”.

The GF Firenze will take place on April 14th with the possibility to choose between two routes (one of 95 km and one of 134 km). “The GF Firenze boasts an excellent organization and an extreme attention to the security and service from the organization – Roberto Carpignani continues – that’s why we’ve been there for now and we’ll be in future as a technical sponsor for clothing”.